tag" on your site. This means at the bottom of the footer. Google should have given you a piece of Javascript code to paste in your site, copy that below. So in your new layout.html, put in the following code:
{% extends "!layout.html" %}
{% block footer %}
{{ super() }}
<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("YOUR_GOOGLE_CODE_HERE");
pageTracker._trackPageview();
} catch(err) {}</script>
{% endblock %}
Take note of the {{ super() }} call. This means that you are calling the inherited template's code, which pulls in the default Copyright notice into the footer. Then you can put in your custom code after that.
Let me know if there are any other neat Sphinx tricks and tips that you have. I'm in love with the software and learning more about it daily.