The tech ad market seems slow currently¶
With the work we’ve been doing on EthicalAds, I see some part of the tech ad market. It definitely feels like things are slow right now. Starting in Q4 2024, we’ve seen a slow down in advertising and a large uptick in turnover in marketing departments.
We’ve been worried about softness in the market since 2020, but it finally seems to be starting to hit a bit more. There are some other signs around the industry that I’ve seen that show that things are slowing down.
Daring Fireball has open slots¶
Daring Fireball has been someone we’ve looked up to for a long time. Between him and The Deck, we were inspired by the idea of high quality, inuntrusive ads.
I’ve been a reader for a long time, and I’ve never seen a house on the site like this:
ATP podcast softness¶
I’m also a long-time listener of the Accidental Tech Podcast, and they have been talking about a slowdown in their ad sales for even longer. Probably since mid 2024, they have even had a few episodes with no ads at all.
